Unbiased Magnificence Provide: Serving the JC Group Since 1974

The true magnificence lovers in Hudson County already know and love this retailer. Those that don’t, prepare to seek out your new favourite. Unbiased Magnificence Provide, positioned at 93 Monticello Avenue, is just not your common magnificence store in Jersey Metropolis. We linked with house owners Tyrone Rose and his spouse Lisa Rose to be taught extra concerning the enterprise, their shift in the course of the pandemic, the highest merchandise each lady needs, and the brand new enterprise enterprise they’re taking over in 2022. Learn on to be taught extra concerning the store and the way to get professional-grade merchandise in your rest room cupboard.

(Picture credit score: @independentbeauty_ibs)

Concerning the Retailer

Independent Beauty Supply

(Picture credit score: @independentbeauty_ibs)

Unbiased Magnificence Provide (IBS) is a full-service skilled distributor of salon merchandise. The shop has been in steady enterprise since 1974 after Tyrone’s father was launched from his employment at one other product producer on Christmas Eve 1973. 

On the core of the enterprise is a mannequin to function a liaison between salons and producers to teach salon house owners on operating a enterprise and merchandise to make use of. About 90% of IBS’s buyer base is salons and cosmetologists. 

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Lately, extra retail prospects have begun to frequent the shop to attain one of the best hair care merchandise, together with Unbiased Magnificence Provide’s personal line of merchandise.“Hair is the primary focus; we’re targeted on you rising wholesome hair,” shares Tyrone. 

Independent Beauty Supply

(Picture credit score: @independentbeauty_ibs)

The fervour for educating guests is seen most within the customer support offered by Unbiased Magnificence Provide. “Our employees could be very educated. In actual fact, quite a lot of instances we get calls from salons in the event that they run into points asking, ‘what ought to I do?’” Tyrone provides accolades to his sister Denise Rose who’s ‘the face of the shop’ and able to assist any buyer that is available in in search of new merchandise or has questions. 

After years of high-end customer support, promoting skilled merchandise, and total nice enterprise, the pandemic hit, and the shop’s route needed to shift.

A New Strategy

When requested what the pandemic was like for the enterprise, Tyrone defined “COVID was tough at first, it compelled us to think about a wiser, higher solution to do enterprise.” With an amazing majority of IBS’ buyer base being shut down, the Rose household was uncertain what would occur. 

Salons quickly realized folks nonetheless needed professional-grade merchandise to make use of at house. At-home hair care packages have been shortly assembled after salon house owners began calling to ask how they might assist their purchasers. This allowed for the IBS personal model to develop as Tyrone would ship packages on to the salon’s purchasers. Because the pandemic moved ahead, IBS shifted to curbside pickup and in the end in-store buying. 

“We have been in a position to re-direct enterprise on this route. Now that we now have in-store, we do nonetheless have the partition up and ask of us to put on their masks, however we’re again,” stated Tyrone.

Tyrone gave recommendation to any enterprise proprietor trying to have the success IBS has had, “Hold in search of alternative ways. There’s all the time one other solution to do enterprise. 9 instances out of 10 when trying to find a brand new approach, you find yourself discovering a better, smarter approach.” 

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Within the spirit of recent avenues, Tyrone and Lisa are increasing their enterprise underneath the identify The Frequent Earth Firm in early 2022 down the road from IBS. The Frequent Earth Firm focuses on neighborhood, wellness, and previsions. It is going to be a yoga studio and holistic house items retail house to supply more healthy companies for the neighborhood. Persevering with with a holistic way of life, Tyrone talked about Poor Man Vegan, a vegan eatery down the road from IBS. 

Working to proceed to assist the neighborhood discover magnificence in a brand new and holistic approach. The Rose household credit their success on Monticello with IBS to the expansion of their enterprise and progress of the realm total. 

The roots of the Rose household run deep in Jersey Metropolis with mom Lousie being a resident for over 60 years now. They get pleasure from educating new prospects on the significance of wholesome hair care, in addition to being a continuing supply of data for his or her long-time prospects. They credit score their success to the neighborhood they serve and look ahead to 45 extra years of service.

To be taught extra about IBS, go to the positioning right here or observe on social media @independentbeautysupply_ibs. 

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