Ulta Magnificence to open retailer in Waterville plaza

WATERVILLE — At the least one new enterprise, Ulta Magnificence, is scheduled to open within the JFK Plaza off Kennedy Memorial Drive later this yr in an area that’s being renovated subsequent to Tractor Provide.

Ulta is a sequence of magnificence shops headquartered in Bolingbrook, Illinois, that carries cosmetics, fragrances, nail and bathtub merchandise, hair care and different items. Lots of the shops embody a salon.

Whereas the corporate provided few particulars about plans for the enterprise, Crystal Carroll, director of public relations, confirmed a retailer is coming to the plaza.

“We’re really nonetheless within the early phases of planning for this location so are unable to share particular particulars,” Carroll stated in an e mail. “The opening is scheduled for later this yr, so I can comply with up with extra data as they grow to be out there.”

Based in 1990, Ulta initially was known as Ulta Salon, Cosmetics & Fragrances. The closest Ulta shops to Waterville are within the Augusta Market, Bangor Parkade and Maine Mall in Portland.

Discussions on social media platforms have talked about that an Outdated Navy retailer is also deliberate for the plaza however that would not be confirmed. The corporate’s press division responded to emails searching for affirmation with generic messages that didn’t embody particular data. A name positioned Friday to Grossman Improvement Group LLC, one of many homeowners of the plaza, was not returned.

Garvan Donegan, director of planning, innovation and financial growth for the Central Maine Progress Council, stated he couldn’t touch upon the Ulta venture or the rumors of an Outdated Navy retailer.

“With that stated, we predict to see thrilling new retail and enterprise operations in 2022 and 2023 alongside Waterville’s Kennedy Memorial Drive …,” Donegan stated in an e mail. “Particularly, the Kennedy Memorial Drive space is a lovely location for operations on account of its excessive visibility, direct proximity to a key transit hall (i.e., I-95), among the highest Annual Common Every day Site visitors (AADT) within the area, bigger sq. footage facility choices, proximity to each the downtown district and metropolis service heart facilities and establishments, and, typically talking, sustainable financial growth that ends in follow-on retail exercise.”

Kimberly N. Lindlof, president and CEO of the Mid-Maine Chamber of Commerce and govt director of the Progress Council, additionally couldn’t verify the rumors, and stated she had not spoken with anybody from these firms or with the homeowners of the plaza.

Companies already within the 151,000-square-foot JFK Plaza, located on 14.14 acres, embody Hannaford, T.J. Maxx, JoAnn Cloth and Crafts, Mirakuya Sushi & Steak Home, the electronics retailer Aaron’s and Tractor Provide.

Employees not too long ago have been renovating the house subsequent to Tractor Provide that years in the past was used sometimes as an L.L.Bean seconds retailer.

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