APPLETON (NBC 26) — For many individuals, placing time into their look could be a type of remedy or a pick-me-up throughout troublesome occasions. That is why serving to clients appear and feel their greatest is the fervour of two magnificence provide retailer homeowners in Appleton.
For Fadia Baldeh Colley, the proprietor of Val U Magnificence Provide in downtown Appleton, her love of styling hair began throughout her childhood in West Africa.
“My dad and mom used to do hair and clearly again in Africa in case your dad and mom are doing hair, you’ll assist them,” Baldeh Colley mentioned. “They’ll let you know ‘seize this, maintain this, do that.’”
When she got here to America, she labored as an worker on the retailer earlier than taking it over in 2013. After proudly owning the shop for practically a decade, she says she noticed the transformative influence that hair care can have on clients’ self-worth.
“Even the satisfaction of a wig, simply to get a wig, that makes a big effect to some individuals’s life,” Baldeh Colley mentioned. “Creating consciousness to them on how one can use the actual product itself is simply so rewarding.”
For Renada McGraw, the proprietor of Intrigue Fashions & Magnificence Provide, constructing belief with clients was her precedence when she opened her enterprise 4 years in the past.
“I give them the data of the merchandise their shopping for, the hair extensions they’re getting,” McGraw mentioned. “I don’t need a one-sell, I need a many-sell and I would like my clients to belief me.”
A Chicago native, she says many hair care merchandise for African American hairstyles may be troublesome to entry in Northeast Wisconsin. She says many ladies are compelled to buy on-line or journey to bigger cities like Milwaukee or Chicago to get the merchandise they want.
“Take into consideration when it’s winter time. Can they drive realistically to Milwaukee or Chicago? No. They should maintain themselves up for his or her look to go to work, once they’re in search of a job,” McGraw mentioned.
That is why Baldeh Colley and McGraw say their shops purpose to enhance accessibility to magnificence merchandise whereas providing them at an inexpensive value. Each say they’re counting on the group’s help now greater than ever after being compelled to shut their doorways briefly amid the pandemic.
Via the years, they’ve helped clients be ok with themselves by a few of their most troublesome occasions and have seen firsthand how magnificence merchandise can remodel their confidence.
“Us as girls, once we are down or coping with despair, what makes us really feel a little bit bit higher? Fixing ourselves up,” McGraw mentioned.
“Some individuals are going by chemotherapy, some individuals are shedding their hair,” Baldeh Colley mentioned. “Generally individuals are going by stuff of their houses they usually simply need to come out and simply have one thing to spice up them up.”
You’ll be able to study extra about Val U Magnificence Provide and Intrigue Fashions & Magnificence Provide on Fb and Instagram.