Shield your self on-line with ideas from Amazon and the Nationwide Cybersecurity Alliance


You’ll be able to shield your self on-line—that’s the message Amazon and the Nationwide Cybersecurity Alliance need to share with hundreds of thousands of customers by means of a newly launched cybersecurity consciousness marketing campaign. The general public service announcement (PSA) marketing campaign, Shield & Join, stars Prime Video actor Michael B. Jordan and actress-producer Tessa Thompson as web bodyguards.

Michael B. Jordan and Tessa Thompson are both dressed in black and fist bump while standing next to one another in a home.

As phishing scams and different on-line cyberattacks change into more and more widespread, customers can develop apathetic. Actually, analysis exhibits that even because the variety of cyberattacks elevated, concern round web safety fell between 2019 and 2020. However customers can take easy steps to assist shield themselves and their info on-line—no safety experience required.

“Empowering individuals with the information and instruments to function safely on-line will help them shield their very own private info whereas combatting cyber threats of every kind,” stated Steve Schmidt, Amazon’s chief safety officer. “Our objective is to present individuals easy, concrete steps to take, like enabling multi-factor authentication, which have significant safety impression regardless of the advanced safety threats that exist.”

Amazon leveraged the inventive energy of the Prime Video group to conceptualize the PSA and join with high expertise. They introduced the message of non-public company to life with the assistance of Jordan and Thompson.

“The significance of defending your self on-line can’t be overstated. With this PSA, we wished to create a memorable, informative, and actionable piece of content material that may encourage our communities to think about their on-line security extra fastidiously,” stated Sarah Hamilton, head of World Model Inventive and Technique at Prime Video. “Audiences will see celebrated motion heroes Michael B. Jordan and Tessa Thompson naturally slip into the function of ‘web bodyguards,’ sharing easy methods everybody might be safer on-line.”

Along with the PSA, the marketing campaign features a microsite for customers, protectconnect.com. It contains extra movies for guests to be taught extra about multi-factor authentication (MFA) and learn how to establish and keep away from phishing makes an attempt. The location additionally has interactive content material to check customers’ information on finest practices for holding secure on-line.

The Amazon Safety group contributed their experience on the simplest methods for customers to guard their info on-line, and Amazon’s collaboration with the Nationwide Cybersecurity Alliance (NCA) helped be certain that the marketing campaign messages have been aligned with finest practices for cybersecurity schooling. The NCA is a nonprofit on a mission to create a safer, interconnected world by means of schooling and consciousness efforts that assist people and group keep secure on-line.

“Transferring the needle on cybersecurity consciousness requires a collective method. Companies, nonprofits, and governments all have a task to play in serving to to up-level preparedness for cyber threats,” stated Lisa Plaggemier, NCA’s government director. “It’s notably thrilling for a corporation like Amazon to get entangled on this effort, given the corporate’s distinctive attain and deep understanding of client audiences. We’re proud to be part of this marketing campaign and to share it with our constituents as properly.”

The PSA marketing campaign is a follow-up to the commitments that Andy Jassy made finally yr’s White Home Cyber Summit to assist enhance the nation’s cybersecurity by providing Cybersecurity Consciousness Coaching free to people and companies all over the world and offering free MFA safety keys to eligible Amazon Internet Providers prospects.



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