Sally Magnificence’s Digital Transformation Continues with Nationwide Rollout of Purchase On-line, Decide Up In-Retailer Capabilities

DENTON, Texas, Nov. 19, 2020 /PRNewswire/ — Sally Magnificence introduced the nationwide launch of Purchase On-line, Decide Up In-Retailer (BOPIS). This program was constructed to serve prospects seeking to take management of how they store throughout this difficult vacation season, and past. BOPIS presents a handy and dependable procuring possibility for patrons seeking to obtain orders rapidly with enhanced security.

BOPIS is the latest addition to Sally Magnificence’s breadth of Omni channel procuring choices, which embody curbside pick-up, cellular app ordering and e-commerce ship-from-store capabilities. By utilizing BOPIS, prospects can reserve on-line and choose up in-store. “It is extra essential than ever for retailers like Sally Magnificence to construct a powerful Omni channel presence,” stated John Goss, President, Sally Magnificence. “BOPIS is among the methods Sally Magnificence is working to attach prospects’ in-store and on-line experiences, by providing methods to buy which can be akin to big-box retailers, with the additional advantage of accessibility.”

Along with BOPIS, Sally Magnificence continues to unravel the necessity for digital procuring experiences in a singular means by way of cellular app ordering and revolutionary ColorView™ expertise. “Our prospects have modified the best way they store and we’re always in search of new methods to ship on these wants,” added Carolyne Guss, Group Vice President of Advertising, Sally Magnificence. ColorView™ permits prospects to just about attempt quite a few merchandise earlier than they buy. It may be present in choose shops or on the Sally Magnificence cellular app, which boasts over 1.3 million members.

As extra persons are coloring their hair at residence, they appear to Sally Magnificence as a market chief within the hair shade class. From an intensive collection of professional-quality hair shade to the differentiated service mannequin, Sally Magnificence presents distinctive product experience and training. Moreover, the retailer continues to put money into new methods to enhance the digital buyer expertise.

To ship on training, Sally Magnificence just lately launched DIY College by Sally Magnificence as a part of its ongoing digital transformation. This training initiative additional helps the at-home DIYer with real-life, sensible instruments to encourage, educate and elevate their hair shade, hair care and nail routines. Sally Magnificence continues to fulfill the ever-changing wants of the DIY buyer by way of new expertise and digital enhancements, secure and dependable procuring choices, and academic experience to go together with the standard merchandise prospects have to really feel assured about mastering DIY hair shade, hair care and nails at residence.

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About Sally Magnificence Holdings, Inc.

Sally Magnificence Holdings, Inc. ( NYSE: SBH) is a world specialty retailer and distributor {of professional} magnificence provides with revenues of roughly $3.5 billion yearly. By the Sally Magnificence Provide and Magnificence Methods Group companies, the Firm sells and distributes by way of 5,062 shops, together with 158 franchised items, and has operations all through america, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Eire, Belgium, France, the Netherlands, Spain and Germany. Sally Magnificence Provide shops provide as much as 8,000 merchandise for hair shade, hair care, skincare, and nails by way of proprietary manufacturers akin to Ion®, Generic Worth Merchandise®, Past the Zone® and Silk Components® in addition to skilled traces akin to Wella®, Clairol®, OPI®, Conair® and Scorching Shot Instruments®. Magnificence Methods Group shops, branded as Cosmo Prof or Armstrong McCall shops, together with its exterior gross sales consultants, promote as much as 10,500 professionally branded merchandise together with Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and CHI®, meant to be used in salons and for resale by salons to retail shoppers. For extra details about Sally Magnificence Holdings, Inc., please go to

SOURCE Sally Magnificence Holdings, Inc.

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