Sally Magnificence Reinforces Its Standing because the Vacation spot for DIY Magnificence and Self-Expression


DENTON, Texas, Sept. 21, 2021 /PRNewswire/ — As magnificence lovers search for methods to specific themselves, Sally Magnificence continues its mission to be the go-to vacation spot for all issues DIY. Sally Magnificence first solidified its spot because the main omni-channel hair shade retailer by providing shoppers the widest assortment, with over 1,200 shades in skilled, vibrant brights, and root touch-up hair shade. This summer season, Sally Magnificence continued its DIY enlargement by additionally specializing in the nail class.

“With self-expression and innovation on the forefront of all the pieces we do, we wish shoppers to have the power to attempt any shade, nail impact, or type,” stated Pam Kohn, Chief Merchandising Officer, Sally Magnificence. “By additional increasing our lineup, we’re a one-stop vacation spot the place DIY hair shade and nail lovers can discover a huge assortment of shades, know-how, and instruments from prime manufacturers and unique manufacturers that may solely be discovered at Sally Magnificence.”

The retailer has a pulse on the most recent traits and is at all times in search of new manufacturers, innovation, and classes to supply shoppers the merchandise they want now. Dip powder manicures are at the moment the most popular development and Sally Magnificence is prepared with an industry-leading assortment of over 95 dip powder shades out there in-store and on-line. Customers have entry to an unlimited assortment of professional-quality merchandise and types like Gelish Xpress Dip Powder together with dip powder from unique manufacturers like Magnificence Secrets and techniques and ASP.

“Dip powder manicures are the most recent nail development, however it may be tough to search out all the merchandise wanted to perform this look. We make certain our assortment consists of the merchandise shoppers have to grasp this system at residence by stocking all-in-one starter kits, prime coats, base coats, and naturally our industry-leading assortment of dip powder shades. We offer avid DIYers with the instruments they should replicate salon-style manicures at residence,” shared Kohn.

With regards to nail polish, Sally Magnificence has an intensive vary of shades from coveted manufacturers like OPI and China Glaze. Constructing upon this sturdy basis, Sally Magnificence is increasing its assortment by including over 200 new shades from prime manufacturers like Nails Inc., Sally Hansen, ASP, and Morgan Taylor, growing its providing to just about 800 shades. Instruments from Japonesque, the ever-popular Child Foot Exfoliating Foot Peel, and nail extensions from Patti Yankee, a 2021 Domesticate Program winner, spherical out the brand new nail manufacturers out there at Sally Magnificence. It does not cease there; Sally Magnificence’s nail portfolio will proceed to develop with new shades, innovation, and know-how being launched this yr.

Along with an unmatched assortment of shades and innovation for shoppers to experiment with and specific themselves, Sally Magnificence is a number one innovator in terms of DIY training. DIY College by Sally Magnificence, the retailer’s training platform, gives hands-on tutorials on a variety of matters from the most recent traits in hair styling, hair shade, and naturally, nails.

For extra details about Sally Magnificence’s full breadth of nail collections and to search out all of the instruments and assets to grasp DIY nails, go to SallyBeauty.com/Nails.

About Sally Magnificence Holdings, Inc.
Sally Magnificence Holdings, Inc. ( NYSE: SBH), because the chief in skilled hair shade, sells and distributes skilled magnificence provides globally by means of its Sally Magnificence Provide and Magnificence Techniques Group companies. The Firm operates roughly 5,000 shops, together with 142 franchised places. Sally Magnificence Provide shops supply as much as 8,000 merchandise for hair shade, hair care, skincare, and nails by means of proprietary manufacturers resembling Ion®, Generic Worth Merchandise®, Past the Zone® and Silk Parts® in addition to skilled traces resembling Wella®, Clairol®, OPI®, Conair® and Sizzling Shot Instruments®. Magnificence Techniques Group shops, branded as CosmoProf® or Armstrong McCall® shops, together with its exterior gross sales consultants, promote as much as 10,500 professionally branded merchandise together with Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and CHI®, supposed to be used in salons and for resale by salons to retail shoppers. For extra details about Sally Magnificence Holdings, Inc., please go to https://www.sallybeautyholdings.com/.

SOURCE Sally Magnificence Provide LLC

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