Sally Magnificence Pronounces Model Relaunch with Daring New Look

DENTON, Texas, Jan. 7, 2020 /PRNewswire/ — Sally Magnificence Holdings, Inc. ( NYSE: SBH) introduced in the present day the launch of its new model marketing campaign because the professional chief in hair colour, hair care and nail care. The relaunch is underscored by the model’s new motto, “Unleash Your PROtential:” a name to motion speaking to clients that Sally Magnificence is dedicated to empowering magnificence fans to attain salon-quality outcomes from the comforts of house. For the primary time, Sally Magnificence is selling its model relaunch with nationwide media and market activations all through the fiscal yr.

Expertise the interactive Multimedia Information Launch right here:

“For the final 5 a long time, Sally Magnificence has offered clients with top-quality merchandise to allow them to be their very own ‘professional’ at house,” stated Chris Brickman, Chief Govt of Sally Magnificence Holdings. “We have advanced from a single-store in New Orleans to a worldwide operation comprising greater than 5,000 places. We’re proud to launch a brand new period right here at Sally that reaffirms our authority within the hair and wonder business.”

In choose cities, Sally consumers will uncover a brand new in-store expertise that includes new model messaging, improved wayfinding, extra coaching for associates, in addition to up to date POS methods and integration of AI expertise. The enhancements are designed to assist shoppers make extra assured buy choices.

Sally Magnificence’s model relaunch extends to the digital area with the beginning of the #SallyCrew Influencer Program. Sally Magnificence is now accepting functions from magnificence influencers to function Sally Magnificence model ambassadors. This system establishes formal partnerships with dynamic business tastemakers to assist Sally’s rising digital viewers additional “Unleash their PROtential.” 5 #SallyCrew members might be chosen, every incomes a one-year, paid contract of as much as $150,000, skilled enterprise teaching and spokesperson alternatives, amongst different advantages.

“Sally Magnificence is dedicated to empowering shoppers to take magnificence into their very own fingers, and we’re searching for influencers who may also help obtain this mission and interact our audiences in compelling methods,” stated Carolyne Guss, group vp of promoting. “We stay up for working with inspiring artists in our business to showcase Sally Magnificence’s forward-thinking strategy to hair care and wonder.”

Sally Magnificence’s model relaunch additionally consists of its cell app, which contains revolutionary options of its mobile-first web site, in addition to in-app-only gives. The app additionally helps Sally Magnificence’s revamped rewards program, enabling customers to simply observe their factors and entry reward certificates for fast redemption.

About Sally Magnificence Holdings, Inc.
Sally Magnificence Holdings, Inc. ( NYSE: SBH) is a global specialty retailer and distributor {of professional} magnificence provides with revenues of roughly $3.9 billion yearly. By the Sally Magnificence Provide and Magnificence Techniques Group companies, the Firm sells and distributes by means of 5,089 shops, together with 179 franchised models, and has operations all through america, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Eire, Belgium, France, the Netherlands, Spain and Germany. Sally Magnificence Provide shops supply as much as 8,000 merchandise for hair colour, hair care, skincare, and nails by means of proprietary manufacturers corresponding to Ion®, Generic Worth Merchandise®, Past the Zone® and Silk Parts® in addition to skilled traces corresponding to Wella®, Clairol®, OPI®, Conair® and Scorching Shot Instruments®. Magnificence Techniques Group shops, branded as Cosmo Prof® or Armstrong McCall® shops, together with its outdoors gross sales consultants, promote as much as 10,500 professionally branded merchandise together with Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and CHI®, meant to be used in salons and for resale by salons to retail shoppers. For extra details about Sally Magnificence Holdings, Inc., please go to

Media Contact: Dana Rueda
[email protected] 

SOURCE Sally Magnificence Holdings, Inc.

Associated Hyperlinks

Supply hyperlink