Sally Magnificence Expands ‘Shade Earlier than You Commit’ ColorView™ AI Know-how to Cell App and to In-Retailer Expertise in 500 Places Nationwide


DENTON, Texas, Nov. 5, 2019 /PRNewswire/ — Sally Magnificence Holdings, Inc. ( NYSE: SBH) introduced right now the enlargement of their ColorView™ AI Know-how to the Sally Magnificence App and to kiosks in 500 Sally Magnificence shops throughout the nation.  The implementation is a part of the model’s revamp of the client expertise and method to retail fundamentals.

“Sally Magnificence clients over-index on cell phone buying and are hair colour fanatics,” stated JC Johnson, group vice chairman, digital commerce, technique and insights. “We’re excited to supply a enjoyable expertise that enables our clients to dynamically strive on colour earlier than they decide to a hair transformation. They will strive it, share it, purchase it, reserve it, or begin over again, with dozens of our greatest merchandise.” 

The expertise permits shoppers to just about strive on hair colour and make-up earlier than buying, making a extra assured buying expertise. ColorView™ queries the person’s preferences and objectives, then matches them to beneficial product classes and shades. The person can then just about strive on the merchandise and chosen shades via real-time Synthetic Intelligence and Augmented Actuality hair and make-up colour expertise.  “The app makes use of a framework that enables us to construct as soon as and publish to a number of app shops,” stated Joe Brenner, group vice chairman & chief data officer. “The app accomplishes Augmented Actuality through the use of a proprietary set of Synthetic Intelligence libraries to carry out facial recognition, facial mapping and real-time biometric monitoring utilizing our buyer’s smartphone.”

When a buyer tries a product utilizing the AI expertise, it’s routinely added to her buying listing with choices to ‘Add to Cart,’ and ‘Save for Later,’ permitting clients to buy a number of merchandise to create a whole look.

The modern expertise aggregates product suggestions from Sally Magnificence’s intensive product choices with hair manufacturers similar to Ion®, Arctic Fox, Wella® and Good Dye Younger. The make-up capabilities characteristic COL-LAB and Ardell® product gadgets for digital try-on. Extra gadgets for buy are beneficial in the course of the session, together with gloves, brushes or bowls, so buyers can convey their digital hair colour and make-up look to life at dwelling.

The expertise shall be expanded to extra shops in coming months and is already obtainable in each the Android and Apple app shops.

About Sally Magnificence Holdings, Inc.
Sally Magnificence Holdings, Inc. ( NYSE: SBH) is a world specialty retailer and distributor {of professional} magnificence provides with revenues of roughly $3.9 billion yearly. By means of the Sally Magnificence Provide and Magnificence Programs Group companies, the Firm sells and distributes via 5,089 shops, together with 179 franchised items, and has operations all through america, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Eire, Belgium, France, the Netherlands, Spain and Germany. Sally Magnificence Provide shops supply as much as 8,000 merchandise for hair colour, hair care, skincare, and nails via proprietary manufacturers similar to Ion®, Generic Worth Merchandise®, Past the Zone® and Silk Parts® in addition to skilled traces similar to Wella®, Clairol®, OPI®, Conair® and Sizzling Shot Instruments®. Magnificence Programs Group shops, branded as CosmoProf or Armstrong McCall shops, together with its exterior gross sales consultants, promote as much as 10,500 professionally branded merchandise together with Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and CHI®, meant to be used in salons and for resale by salons to retail shoppers. For extra details about Sally Magnificence Holdings, Inc., please go to sallybeautyholdings.com.

SOURCE Sally Magnificence Holdings, Inc.

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