OLAPLEX and Ulta Magnificence Develop Past the Salon to Ring in

OLAPLEX to Launch Retail Merchandise at Ulta Magnificence Shops and On-line

SANTA BARBARA, Calif., Nov. 29, 2021 (GLOBE NEWSWIRE) — Olaplex Holdings, Inc. (NASDAQ: OLPX) (“OLAPLEX” or the “Firm”), an revolutionary, science-enabled, technology-driven magnificence firm centered on delivering patent-protected premium hair care merchandise to skilled hair salons, retailers, and on a regular basis customers, as we speak introduced the enlargement of its distribution with Ulta Magnificence. Constructing on OLAPLEX’s success with its current launch {of professional} hair merchandise in Ulta Magnificence salons, the Firm’s retail merchandise shall be out there at every of the main magnificence retailers’ greater than 1,250 shops and on ulta.com starting January 2022.

“We’re thrilled to develop our profitable salon partnership with the introduction of our revolutionary, bond-building status haircare retail product providing at Ulta Magnificence,” mentioned JuE Wong, OLAPLEX president and chief govt officer. “Company visiting Ulta Magnificence salons have skilled the advantages of OLAPLEX. And, as we launch in January, they may discover our merchandise for buy on the entrance of the shop permitting them to attain their hair objectives with every dwelling use. This enlargement compliments our present specialty retail presence, additional advancing our positioning as a pacesetter in haircare. We imagine this represents one other indication of the robust momentum now we have as we enter 2022.”  

“We’re thrilled to increase our partnership and introduce much more visitors to OLAPLEX with this thrilling announcement,” says Monica Arnaudo, chief merchandising officer, Ulta Magnificence. “Staying near our visitor is paramount and we’ve heard their want for extra OLAPLEX merchandise. The model has already had a tremendously constructive influence in our salon choices, and we can not wait to see that keenness develop as we launch the merchandise inside our assortment in each Ulta Magnificence retailer throughout the nation and on-line.”

The Firm famous that the enlargement of its retail merchandise into Ulta Magnificence was already mirrored within the beforehand disclosed fiscal 2021 steering offered on November 10, 2021.


OLAPLEX is an revolutionary, science-enabled, technology-driven magnificence firm with a mission to enhance the hair well being of its customers. A revolutionary model, OLAPLEX paved the way in which for a brand new class of hair care referred to as “bond-building,” the method of defending, strengthening and rebuilding damaged bonds within the hair throughout and after hair companies. The model’s merchandise have an energetic, patent-protected ingredient that works on a molecular degree to guard and restore hair from injury. OLAPLEX’s award-winning merchandise are offered via a worldwide omni-channel platform serving the skilled, specialty retail, and direct-to-consumer channels.

Cautionary Be aware Relating to Ahead-Trying Statements

This press launch consists of forward-looking statements and data regarding the Firm which might be primarily based on the beliefs of administration in addition to assumptions made by, and data presently out there to, the Firm. These forward-looking statements usually could be recognized by means of phrases equivalent to “could,” “will,” “might,” “ought to,” “intend,” “potential,” “proceed,” “anticipate,” “imagine,” “estimate,” “count on,” “plan,” “goal,” “predict,” “venture,” “search” and related expressions as they relate to us. These forward-looking statements tackle numerous issues together with: the timing and availability of the Firm’s merchandise in Ulta Magnificence retail places and the Firm’s monetary place and working outcomes. These statements replicate administration’s present views with respect to future occasions, aren’t ensures of future efficiency and contain dangers and uncertainties which might be troublesome to foretell. Every forward-looking assertion contained on this press launch is topic to dangers and uncertainties that would trigger precise outcomes to vary materially from these expressed or implied by such assertion. Relevant dangers and uncertainties embody, amongst others: the Firm’s means to execute on its development methods and enlargement alternatives; elevated competitors inflicting the Firm to scale back the costs of its merchandise or to extend considerably its advertising efforts with a view to keep away from dropping market share; the Firm’s present and any future indebtedness, together with the Firm’s means to adjust to affirmative and damaging covenants underneath its credit score settlement to which it should stay topic to till maturity, and the Firm’s means to acquire further financing on favorable phrases or in any respect; the Firm’s dependence on a restricted variety of clients for a good portion of its internet gross sales; the Firm’s means to successfully market and keep a constructive model picture; adjustments in shopper preferences or adjustments in demand for haircare merchandise or different merchandise the Firm could develop; the Firm’s means to precisely forecast shopper demand for its merchandise; the Firm’s means to keep up favorable relationships with suppliers and handle our provide chain, together with acquiring and sustaining delivery distribution and uncooked supplies at favorable pricing; the Firm’s relationships with and the efficiency of distributors and retailers who promote its merchandise to haircare professionals and different clients; impacts on the Firm’s enterprise from because of the sensitivity of its enterprise to unfavorable financial and enterprise circumstances; the Firm’s means to develop, manufacture and successfully and profitably market and promote future merchandise; failure of markets to simply accept new product introductions; the Firm’s means to draw and retain senior administration and different certified personnel; regulatory adjustments and developments affecting the Firm’s present and future merchandise; the Firm’s means to service its present indebtedness and acquire further capital to finance operations and its development alternatives; impacts on the Firm’s enterprise from political, regulatory, financial, commerce, and different dangers related to working internationally together with volatility in foreign money alternate charges, and imposition of tariffs; the Firm’s means to ascertain and keep mental property safety for its merchandise, in addition to the Firm’s means to function its enterprise with out infringing, misappropriating or in any other case violating the mental property rights of others; the influence of fabric value and different inflation and our means to move on such will increase to clients; the influence of adjustments in legal guidelines, rules and administrative coverage, together with people who restrict U.S. tax advantages or influence commerce agreements and tariffs; the end result of litigation and governmental proceedings; impacts on the Firm’s enterprise from the COVID-19 pandemic; and the opposite dangers recognized underneath the heading “Danger Elements” within the last prospectus dated September 29, 2021 associated to the IPO, filed with the Securities and Alternate Fee (the “SEC”) on October 1, 2021, in addition to the opposite data we file with the SEC. The Firm cautions traders to not place appreciable reliance on the forward-looking statements contained on this press launch. You might be inspired to learn the Firm’s filings with the SEC, out there at www.sec.gov, for a dialogue of those and different dangers and uncertainties. The forward-looking statements on this press launch communicate solely as of the date hereof, and the Firm undertakes no obligation to replace or revise any of those statements. The Firm’s enterprise is topic to substantial dangers and uncertainties, together with these referenced above. Traders, potential traders, and others ought to give cautious consideration to those dangers and uncertainties.


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