Kellogg Made Huge Adjustments To Its Half-Time MBA. Not Everybody Is Comfortable About It


Northwestern Kellogg introduced some huge modifications this month to its Night & Weekend part-time MBA program. Kellogg picture

On August 1, Northwestern Kellogg College of Administration introduced main modifications to its Night & Weekend MBA program. Amongst them:

  • Permit college students to achieve admission through the Govt Evaluation and different exams as an alternative of the Graduate Administration Admission Take a look at and Graduate Report Examination;
  • Provide everlasting GMAT waivers primarily based on sure undergraduate {qualifications};
  • Provide a choose quantity of on-line lessons for every quarter.

The modifications, introduced in a weblog submit by Director of Admissions Alyssa Jackson, are designed to “meet the wants of our college students” whereas protecting “the evolving world in thoughts.” However not everyone seems to be glad about Kellogg’s strikes — together with some present part-time MBA college students.

A BLOW TO BRAND EQUITY?

Kellogg’s Greg Hanifee: Efficiency knowledge “validates measures of feat to be thought of for admission.”

Tim Rzeznik joined the Kellogg Night & Weekend MBA program in 2021. He expects to graduate subsequent 12 months. Rzeznik says he and greater than three dozen classmates who talk through Slack are upset in Kellogg’s announcement, calling it “a transfer within the improper path” designed to earn money that can probably dilute the standard of this system, ranked No. 3 within the U.S. this 12 months by U.S. Information & World Report.

“Whereas GMAT waivers and on-line lessons had been cheap lodging in the course of the Covid-19 pandemic, this newest announcement clearly conveys that the near-term technique for the college is to commerce model fairness for money up entrance,” Rzeznik tells Poets&Quants.

“One of many explanation why I selected this faculty over NYU Stern, CMU Tepper, and Indiana Kelley was the impact the excessive requirements had on the general Kellogg model. This newest announcement is a transfer within the improper path.”

MORE FLEXIBILITY IS A GOOD THING, SCHOOL SAYS

Whereas the modifications could not please Rzeznik, they don’t seem to be unusual. Many enterprise faculties have gone both check non-obligatory or have agreed to waive standardized checks, even for his or her full-time MBA packages. And surveys present that part-time college students more and more need on-line choices once they can’t attend class on campus. Many different distinguished enterprise faculties, from UCLA Anderson to UVA Darden, are offering some on-line choices to their part-time college students.

The modifications introduced by Kellogg will higher align the part-time Night & Weekend program with the college’s govt MBA and different working professionals packages, says Greg Hanifee, affiliate dean of diploma operations. He tells P&Q that the B-school has knowledge validating the admissions strikes — and whereas flexibility to take some programs on-line meets the wants of most college students, this system total will proceed to be primarily based on in-person instruction.

“We carried out these modifications to be according to our different working skilled packages,” Hanifee says. “For instance, our Govt MBA for years has not had a check requirement but continues to ship top-quality college students. Upon overview, we needed to align our two working skilled packages and sync necessities extra carefully whereas assembly the wants of working college students. And, we’ve efficiency knowledge from the post-pandemic interval that validates measures of feat to be thought of for admission.

“Additional, one of many biggest worth drivers of our Night & Weekend program is the pliability it affords. The addition of a distant choice for choose programs will present our college students with larger skill to customise their packages primarily based on their particular person wants and circumstances. In-person studying continues to be the pillar of our program.”

‘A LITTLE BIT BLINDSIDED’

Rzeznik surmises that the modifications to the Night & Weekend program are a response to a downturn in functions, which has been broadly reported elsewhere, together with at some main full-time packages.

“My guess is that enrollment is down under even pre-Covid ranges,” Rzeznik says. “I imagine that is the case as a result of it’s cheap to name this transformation to admissions a ‘reducing of requirements’ and it’s extra probably it will result in extra enrollment, not much less enrollment. This isn’t in contrast to what occurred in the course of the Covid admissions surge.

“They’re undoubtedly making an attempt to pump up the numbers, so it’s in regards to the cash, in my view, and I’m questioning in the event that they’re not getting sufficient govt MBAs and Management Growth MBAs, so that is one thing they’re doing to make it up.”

He says he and others in this system really feel “somewhat bit blindsided” by the college’s strikes.

“Clearly it’s a personal faculty and so they have each proper to try this, however nonetheless — is my diploma now value much less? I imply, this can be a advertising and marketing faculty. That is their model. That is hurting their model — is it hurting my diploma too?”

DON’T MISS: AT KELLOGG, A NEW CAMPAIGN FOR A NEW DAY IN BUSINESS EDUCATION or IN KELLOGG’S MBA CLASS OF 2023, A RETURN TO NORMAL — AND BIG STRIDES FORWARD



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