‘I work solely 5 hours per week now’


Rising up, I beloved music and had my sights set on changing into a full-time musician. I adopted my dream in a sensible method — working a company 9-to-5 as an audio engineer whereas rising a enterprise as a contract music producer for indie artists on the facet.

However in 2009, at age 26, I misplaced my job and determined to take my manufacturing enterprise full-time.

We nonetheless struggled to make ends meet, although. I made between $800 and $1,000 monthly, whereas my spouse earned between $500 and $1,000 monthly as a photographer. On prime of our freelance revenue, we lived off our financial savings and meals stamps. We additionally grew to become new mother and father. That is when the monetary pressures actually began to kick in.

So later that yr, I made a decision to start out a music weblog — The Recording Revolution — out of desperation to make more cash. I figured that having a web-based presence would assist me land extra manufacturing purchasers.

It took me a while to discover ways to flip it right into a worthwhile enterprise. However quick ahead to 2022, and I am making more cash from my on-line companies than I ever did as a producer.

The Recording Revolution alone grosses $40,000 monthly. I additionally herald $120,000 monthly in product sales by means of my on-line teaching enterprise, which teaches purchasers precisely what I did to make The Recording Revolution successful.

At 38, I’ve achieved one thing unimaginable: Between my two companies, I work solely 5 hours per week now, and I get to spend the remainder of my time with my household.

How I turned my ardour right into a enterprise

Graham Cochrane works a median of 5 hours per week, and spends the remainder of the time along with his household.

Photograph: Graham Cochrane

At first, I posted three blogs on my web site and one video on YouTube per week. I shared fast, step-by-step directions for various recording and modifying methods, together with product critiques and interviews with musicians and producers.

In my first yr on YouTube, I noticed my each day views soar from about 60 views per day to 2,000 per day. As my viewers grew, I noticed a possibility to monetize my content material.

Initially, I made $200 to $1,000 monthly by means of video sponsorships and advert income. To land these offers, I created a press equipment sharing my web site site visitors and reader demographics, and despatched it to manufacturers that made merchandise my viewers would love. In my outreach, I provided them spots in my YouTube movies or banner advert spots on my weblog.

However in 2010, I discovered the important thing to a extra profitable enterprise: Constructing and launching my very own digital merchandise, like eBooks or on-line programs, that educate individuals worthwhile abilities I picked up all through my profession.

How I make $160,000 monthly in passive revenue

In April 2010, I created and offered my first on-line course, which taught prospects the way to use the favored recording software program Professional Instruments for $45.

I used a display screen recording software program known as Screenflow to seize my pc display screen and my voice as I demonstrated how Professional Instruments labored.

Earlier than recording, I wrote a primary define of what elements of the software program I wished to share and in what order, then spent three to 4 hours recording and modifying the content material.

Individuals really useful beginning an electronic mail listing to market my programs. To draw subscribers, I provided a free eBook. I had about 500 subscribers by the point I offered my first on-line course.

I began scaling again on my freelance manufacturing enterprise in 2012. At present, I promote dozens of on-line programs and members-only on-line communities by means of The Recording Revolution. Costs vary from $67 to $397.

From October 2018 to September 2019, I introduced in $1 million in gross sales. And in 2021, after stepping away from producing day-to-day content material, The Recording Revolution introduced in about $40,000 monthly.

My second enterprise, which teaches individuals the way to monetize their data and passions like I did, launched in 2018. Over the past six months, I’ve generated $120,000 monthly in passive revenue from a web-based course known as the Automated Revenue Academy, my Six-Determine Teaching Neighborhood, a high-level enterprise teaching program known as The Epic Mastermind, and affiliate commissions from an organization known as Kajabi. 

Proper now, roughly 2,800 enterprise house owners are utilizing my teaching merchandise. The purpose is to assist them develop a web-based enterprise whereas working fewer hours.

My greatest ideas for aspiring entrepreneurs

Beginning my on-line facet hustle — then committing to it full-time — modified my life. My authentic dream to be a musician has been changed by what I am doing now: Serving to individuals dwell a extra profitable, versatile and significant life.

Should you’re an aspiring entrepreneur, listed below are my prime three ideas to assist skyrocket your earnings:

1. Promote your abilities to earn passive revenue.

While you’re providing a service, there are two foremost dials you possibly can flip to make more cash: getting extra purchasers and elevating your charges. However this could be a downside as a result of there are solely so many hours in a day to tackle purchasers, and there’s all the time a restrict to how a lot you possibly can cost in your business.

The turning level for me was after I bought the concept to show my data of audio mixing and recording into a web-based course. Promoting digital merchandise offered a passive revenue stream and allowed me to make far more cash in a day — whereas placing in much less time — than I did working as a freelancer.

2. Give individuals a free pattern of what you possibly can supply.

A core perception of mine is that givers prosper. My whole enterprise is constructed round giving the most effective free academic content material, even after I might cost for it. That is why I’ve a weblog, YouTube channel and podcast. 

It appears counterintuitive, however this is why it really works: Each piece of value-rich content material I put out on the earth acts as a magnet to attract individuals in, by means of the facility of a Google or YouTube search. It is a method for individuals to find and construct belief with me.

Then, after I do promote a premium product, they’re prepared and prepared to pay for it.

3. Construct automated methods.

Working solely 5 hours per week helps me keep away from burnout and permits me to spend extra time with my household. This would not be attainable with out having automated methods in place.

For instance, virtually all of my advertising and follow-up communications with purchasers occur by means of automated emails.

When individuals discover my content material, they’ve the choice to enroll in extra unique content material by way of electronic mail. As soon as we’re involved, I’ve dozens of pre-written emails that robotically ship. These emails supply enterprise insights, ideas and methods, but in addition share which of my merchandise they’re going to profit from essentially the most.

Specializing in electronic mail implies that I do not spend hours on social media soliciting individuals of their DMs. I let content material and electronic mail automation do the heavy lifting for me.

Graham Cochrane is founding father of The Recording Revolution, writer of “The right way to Get Paid for What You Know” and is a enterprise coach to over 2,800 prospects worldwide. Observe him on Instagram and Twitter.

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