If you’re speaking a couple of Black lady’s magnificence routine, all of it comes all the way down to the merchandise. From the shampoo we use in our hair to the moisturizer we use on our pores and skin, we’re consistently searching for the most effective merchandise in the marketplace made to deal with our distinctive issues. However whereas there are many merchandise made for us and by us, they aren’t all the time simple to search out. And after we lastly get our fingers on them, we maintain on for pricey life.
After years of buying at conventional magnificence provide shops for the merchandise she wanted, Brittney Ogike was pissed off. So in 2019, she determined to take issues into her personal fingers, and with an funding from her brother, NBA All-Star Khris Middleton, created expertise that was extra welcoming for ladies of shade. “Oftentimes, ladies with textured hair should go to native magnificence provide retailers for particular merchandise — hair gel, braiding hair, wigs, and many others. These shops, traditionally, have poor customer support, inferior product choices, and inherent discrimination. After years of being dissatisfied with my experiences searching for correct hair care, I sought to create change in an business that ignored us for too lengthy. BEAUTYBEEZ merges the necessities of the normal magnificence provide with the client expertise of a status magnificence retailer,” she mentioned.
BEAUTYBEEZ is a contemporary magnificence provide for ladies of shade that gives a beautifully-curated one-stop buying expertise for hair, magnificence, and skincare merchandise made with melanated ladies in thoughts. Prospects can store over 300 manufacturers, together with Shea Moisture, Mielle Organics and Carol’s Daughter, on the 3300 sq. ft. North Hollywood, CA flagship location. Whereas there, they’ll go to The Magnificence Bar, and obtain facial therapies, waxing, and hair styling service in a calming spa house. Beauties who aren’t native can store from the easy-to-navigate BEAUTYBEEZ web site, the place home transport is free on orders over $50.
Ogike hopes her house offers her clients the final word magnificence buying expertise that makes them really feel lovely in and out. “With BEAUTYBEEZ, we’re creating an area devoted to the wants of Black and Brown ladies. We’re exhibiting the business that we deserve the most effective magnificence. My purpose is to supply our clients with a fantastically designed house, pleasant and educated workers, and a one-stop-shop for our distinctive wants,” Ogike mentioned.