After the success of its flagship retailer in Mumbai, Enrich, home-grown magnificence companies model unveiled its first retailer on the common vacation spot, Phoenix MarketCity Mall, Viman Nagar.
Unfold over a large area of 3100 sq. ft., the shop gives a 360-degree magnificence expertise with a wide array of D2C manufacturers within the pores and skin, hair, private care, tub and physique, perfume, and males’s grooming area, in addition to skilled magnificence companies at one vacation spot.
The shop homes 70 plus manufacturers with a catalog of greater than 5000 merchandise that features luxurious manufacturers akin to Armani, Burberry, Yves Saint Laurent, Versace, Gucci, Givenchy, Paco Rabanne, Ferragamo, and lots of extra. It options clear skincare and clear haircare manufacturers like Born Moral, KAMA Ayurveda, Human+Sort, Olaplex, and The Face store, apart from common Gen Z make-up manufacturers akin to NYX Skilled Make-up and Maybelline New York and new-age manufacturers like mCaffeine, Mamaearth, and Plum Goodness.
This retailer raises the bar with an revolutionary Lip Bar the place you possibly can combine and match formulations to create your required lipstick with a signature shade, end and perfume. Apart from customized skincare consultations from magnificence advisors, the Magnificence Bar additionally gives complimentary mini-makeovers and make-up tutorials consisting of diamond lips, smokey eyes, charcoal glitter lids, golden glam eye shadow, sculpt and contour, tricks to get good eyebrows and iconic eyeliner seems to be.
The shop additionally options the What’s Scorching part which shows the model’s hero and trending merchandise, Magnificence on the Transfer to pack flippantly with one of the best travel-size magnificence merchandise, and a Present Bar to wrap presents for your beloved. The shop additionally gives best-in-class magnificence companies like haircut, colour, hand and ft companies, facials, and a Nail bar to get your nails completed excellent.
Vivek Bali, CEO, Enrich, stated, “We carry to our clients a procuring expertise which mixes the expertise of shopping for your favourite manufacturers from all magnificence classes and experiencing magnificence companies all beneath one roof. The shop is designed to offer an experiential procuring plus nice loyalty advantages to remodel how our clients store for all their magnificence wants.”