Dove strikes to 100% recycled plastic bottles, and plastic-free packs for its magnificence bar


Today, Dove, one of the largest beauty brands in the world, unveils new initiatives and impact figures to accelerate the global beauty industry’s progress to address plastic waste. As one of the biggest known reduction plans of its kind in the beauty industry, the Dove initiatives will generate an ongoing massive impact, reducing the use of virgin plastic by more than 20,500 tonnes per year. The amount of virgin plastic Dove will save per year would be enough to circle the Earth 2.7 times. The brand has opted for long-term initiatives rather than one-off limited editions to ensure a greater and sustained impact. The announcement will be a key contribution to achieving Unilever’s recently announced goals.

Plastic waste is one of the biggest global environmental and human health issues we face today: an issue being driven by a linear, single-use consumption model. To be part of the solution in creating a circular plastics economy, one where plastics are reused and recycled, Dove is accelerating and expanding its actions with renewed force following the NO | BETTER | LESS PLASTIC framework:

  1. NO PLASTIC: Dove is paving the way for the rest of the sector with industry-leading innovations – eliminating the use of plastics where possible by using alternative materials and new packaging formats. Next year its iconic beauty bar single packs will be plastic-free globally and development is underway to replace the plastic outer-wrap of its beauty bar multipacks with a zero-plastic material.
  2. BETTER PLASTIC: Dove is dedicated to investing in additional sustainable plastic selections to cut back the usage of virgin plastic, supporting the creation of a round economic system for plastics. This includes today’s announcement that Dove will start to launch new 100% recycled plastic (PCR) bottles where technically feasible, in North America and Europe by the end of 2019 – across all ranges (Dove, Dove Men+Care, and Baby Dove). Dove continues to search for solutions where recycled plastic is not currently technically feasible, including for caps and pumps.
  3. LESS PLASTIC: Dove will leverage the technology behind its new reusable, refillable, stainless steel format deodorant sticks: minim™. This technology minimises waste by radically reducing the amount of plastic required. The launch date is not yet confirmed but work is well underway. minim™ will be trialled as part of the LOOP™ platform initiative: a first-of-its-kind, minimal waste, direct-to-consumer shopping system.

Sander Defruyt, New Plastics Financial system Lead, Ellen MacArthur Basis, says: “Higher recycling alone is not going to resolve the plastics issues we face at the moment, we should tackle plastic waste on the supply. This implies eliminating the plastic gadgets we don’t want, innovating those we do want so that every one of them are reusable, recyclable, or compostable, and circulating all these we use by reusing them, or recycling them into new merchandise and packaging. Motion is required now, and on all of those fronts in parallel. That’s the reason we welcome Dove’s bulletins. Their vital strides assist cut back Dove’s use of virgin plastics, and assist to speed up the worldwide transition to a round economic system for plastics.”

Dove’s initiatives will contribute to Unilever’s just lately introduced new commitments on plastic:

  • To halve its use of virgin plastic, by reducing its absolute use of plastic packaging by more than 100,000 tonnes and accelerating its use of recycled plastic.
  • To help collect and process more plastic packaging than it sells

In addition they construct on Unilever and Dove’s lengthy historical past of industry-leading motion on plastic alternate options, together with Unilever changing into a core accomplice of the Ellen MacArthur Basis’s New Plastic Financial system initiative and Dove avoiding the usage of greater than 10,000 tonnes of virgin plastic within the final decade.

Marcela Melero, Dove International Pores and skin Cleaning Vice President , explains: “At Dove, we imagine in care that goes additional: for our shoppers in addition to our planet. We’re passionately dedicated to being one of many manufacturers making the largest impression towards plastic waste . We all know we’re not excellent, however we will’t afford to attend. We’re working to have the largest constructive impression we will, as shortly as we will, and empowering others to do the identical.”

By means of a mix of different packaging supplies, recycled plastic the place wanted, and investing in refill know-how, Dove is driving the motion to create a brand new worth for plastics and decreasing the amount of plastic packaging it produces.

Richard Slater, Unilever Chief R&D Officer feedback: “At Dove, we’re proud to have greater than 100 initiatives ongoing world wide devoted to tackling plastic waste. However as one of many largest magnificence manufacturers on the earth, now we have a accountability to speed up our progress even additional. At this time’s bulletins are an essential step in our work to rework how we produce, use and get rid of plastic packaging. By making this transfer, we purpose to drive the worldwide recycling {industry} to gather extra waste plastic and make extra recycled plastic accessible to be used.’’

Dove is dedicated to main the struggle towards plastic waste, and catalysing change throughout the {industry} and past. By means of these initiatives, Dove requires collaborative, accelerated motion to assist resolve the world’s plastic downside, shifting each business and client behaviour to show the tide towards plastic waste.




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