Black-owned magnificence provide store paving manner in ABQ


Carlos and Christina Davis are co-owners of Trendz Magnificence Provide positioned at 4301 Menaul NE. (Chancey bush/Albuquerque Journal)

Copyright © 2022 Albuquerque Journal

Editor’s be aware: In honor of Juneteenth, the Journal is highlighting Black-owned companies in Albuquerque.

A whole lot of wigs and hair extensions in each color and style possible line the partitions at Trendz Magnificence Provide in northeast Albuquerque.

Patrons flit out and in whereas workers rapidly attend to their wants – a pace that’s a key a part of the store’s success, mentioned co-owner Christina Davis.

“We wish to have the final word procuring expertise. That’s our purpose,” mentioned Davis, who co-owns the store at 4301 Menaul NE together with her husband, Carlos Davis. “We wish you to depart (with) no questions, you’re fully educated and you are feeling like your cash was effectively spent.”

The Davises are a part of a thriving native Black-owned magnificence provide retailer scene – a scene that units Albuquerque other than different cities throughout the nation, the place Black possession of such outlets is rather more uncommon, the couple mentioned.

Carlos Davis, an expert entrepreneur who beforehand owned a trucking enterprise, mentioned he was initially impressed to enter the trade after having a damaging interplay with a salesman at one other magnificence provide retailer in Albuquerque.

The leap to a brand new trade paid off.

Within the 12 years since opening, Trendz Magnificence Provide has moved a number of instances, finally shifting from a 2,000-square-foot house into its present 8,000-square-foot store, all whereas garnering a faithful base of purchasers. The explosion in recognition of actuality tv stars within the final decade, like Kim Kardashian, additionally helped construct their consumer base as a result of most of the people began realizing how frequent wigs are amongst celebrities of all ethnicities, Christina Davis mentioned. “We have now each ethnicity that outlets with us,” she mentioned. “I’ve made wigs for 5-year-olds which have alopecia that have been getting bullied at college earlier than. … We have now the drag group. It’s a secure house.”

Carlos Davis mentioned he and and his spouse needed to put in exhausting work to study concerning the enterprise alongside the best way.

“There’s no blueprint, how one can begin up, the place to search out distributors, what to do, issues of that nature,” Carlos Davis mentioned. “So we have been completely clueless. Every thing was trial and error.”

The couple now spends time touring throughout the nation to mentor others enthusiastic about coming into the enterprise. “Now, you understand, we go round mentoring and serving to different folks open up their shops,” Carlos Davis mentioned. “So we considerably are the blueprint due to our longevity and the data that we now have on this trade.”



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