Baltimore beautician turns into entrepreneur with launch of magnificence provide retailer


By Megan Sayles, AFRO Enterprise Author,
Report for America Corps Member,
msayles@afro.com

Though Baltimore native Stacia Dashiell now runs her personal magnificence provide retailer, A Stunning U Magnificence Provide, she received her begin within the magnificence business as a younger woman. 

Her mom struggled to take care of her and her sister’s hair between magnificence appointments, so Dashielle took it upon herself to discover ways to braid and elegance. 

She started by working towards on her dolls and labored her approach as much as doing the hair of the ladies in her neighborhood. 

Thankfully, Dashielle’s grandmother was a beautician and her grandfather was a barber. Her grandparents grew to become her mentors. The pair taught Dashielle how one can shampoo, shade, type, reduce, press and curl, in addition to knowledgeable her concerning the numerous makes use of for various hair care merchandise. 

Her grandfather even inspired her to attend cosmetology faculty when the time got here. 

After incomes her license, Dashielle spent a number of years working in a neighborhood hair salon with the purpose of in the future opening her personal. Nonetheless, life took an surprising flip. 

On high of Dashielle’s mounting obligations at house, her grandfather was identified with Alzheimer’s illness. She in the end determined to defer her dream to spend extra time together with her household and continued to do hair out of her home. 

When Dashielle was lastly prepared to leap into entrepreneurship, as a substitute of opening a salon, she determined to enter the wonder provide house. 

Although Black girls make up the vast majority of gross sales, not often are they doing enterprise with Black magnificence provide house owners. In line with Nielson, a knowledge and analytics firm, “African People dominate the ethnic hair and wonder aids class, accounting for nearly 90 % of the general spend.” (Courtesy of Black Physician.com)

In America the wonder provide business is essentially dominated by Korean People,  even though Black girls comprise the vast majority of the business’s buyer base. Dashielle recalled that when her grandparents had been working in hair, there have been many extra Black-owned magnificence provide shops. She determined that was the enterprise she wished to pursue. 

“The sweetness provide business and retailer did begin with us, so I wished to carry that again,” mentioned Dashielle. 

Launched in 2020, A Stunning U Magnificence Provide began as an e-commerce enterprise. It gives high quality hair extensions, wigs, bonnets, lashes, edge management and extra. 

When searching for funding to ascertain her firm, Dashielle felt as if the chances had been stacked towards her. She knew there was cash on the market, however the stipulations to acquire it had been troublesome to fulfill. 

Because the pandemic exacerbated current inequalities throughout the nation, many discussions surrounding African-American entrepreneurs’ wrestle to acquire capital ensued. Dashielle was finally capable of safe funding for a brick-and-mortar retailer in Nottingham, Maryland. 

When it opens this summer time, Dashielle will turn out to be one of many first Black girls to personal a magnificence provide retailer in Baltimore County. 

As a younger woman, Dashielle’s mom instilled a dedication to the group in her daughter, and she or he maintains that devotion at present. 

A Stunning U Magnificence Provide’s retailer will host magnificence lessons for licensed professionals and group members to hone their expertise and method. Dashielle additionally goals to collaborate with native excessive faculties to show youth about entrepreneurship. 

A Stunning U Magnificence Provide was based by Stacia Dashiell in efforts to handle racial gaps within the magnificence provide business. (Courtesy of A Stunning U Magnificence Provide)

The house may even function a venue for voter registration and numerous occasions that promote each outer and interior magnificence. 

A portion of the enterprise’ proceeds will go to a nonprofit that Dashiell is within the technique of creating, known as Mission Chill. 

Chill stands for “kids holding curiosity in long-term residing,” and the group will assist youth who’re within the arts. 

“It doesn’t matter what obstacles you come throughout in life, let your failures be stepping stones to your success,” mentioned Dashielle. “Failures construct your resilience so as so that you can endure extra challenges to come back as a result of they’re going to be many challenges, however you must study from them, maintain your head up excessive and proceed to take your home in society.”

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